With the hustle and bussle of life, sometimes it feels like life gets away from us and we don't think about doing the small things for ourselves. Our founder, during the pregnancy of her third child, with the help of her husband, realized that she had not thought about her needs, feelings, or wants in a long time. Balancing pregnancy, motherhood, chronic pain, a demanding career, and working to maintain a healthy marriage, she decided to pursue "self care" that was attainable. The only thing she seemed to be able to manage consistently was a morning routine that consisted of moisturizer, a "brow", and an "earring". "I needed a pair of earrings that I could wear frequently that helped me express myself and pull my look together, but it seemed like every time I fell in love with a pair, they tarnished too soon." At that moment, the idea of Crushed Velvet Jewelry was born. Jewelry that can keep up with us when life "be life'n".